IKEA | From Generation to Regeneration

IKEA has long promoted sustainability, but past generations have lived it for years.
"From Generation to Regeneration," a project with Anteas,
connects them with younger generations to share their knowledge.

With the message "To change the future, let's put the past back into circulation,"
the initiative produced video tutorials, a podcast,
workshops, and in-store activities, all focused on upcycling and circular living.