IKEA | Salone del mobile 2022

The art direction reimagines IKEA at Salone del Mobile through a bold,
flexible grid that balances structure with playful disruption.

Vibrant colors, unexpected imagery, and popular culture reference challenge the conventions
of the traditionally formal design fair creating a visual language that feels dynamic,
accessible, and distinctly IKEA The system adapts across formats while keeping the experience
consistent, turning democratic design into something tangible, engaging, and memorable.